I went to a gastropub restaurant called The Yard last night. But before I went The Yard, I went to The Website, AKA: The Yard’s website. And, God bless them, they have their full menu in glorious, responsive HTML format—no PDF funny business in sight.
As a UX bonus, the first thing on their front page is a “make a reservation” form, just below the restaurant concept declaration—nothing useless like the history of the owners or a picture of a giraffe skateboarding over an erupting volcano, the latter of which is very cool but still: useless.
For those wondering, I had a Dr. Dobak grilled cheese on gluten-free bread. I would kill a distant acquaintance to eat one again. Or contract one of those lethal zombie-bacterias that the news is always trying to get us to stress out about, that only seem to infect barefoot Mexican kids who sleep inside pig carcasses. If the news was anything relevant to its viewership they’d just report on the weather and any new laws or taxes. That’s about it. News as it is now is just empathy-entertainment, designed to stimulate the dopamine centers in your brain. You literally become a stupid drug addict if you watch too much of it. This is not an idea or a theory, but very well understood and very deliberate in the industry. I know because it was drilled into me as a communications major, with a TV/radio concentration. Stop watching the news.